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Miramonti Boutique Hotel, Italy

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From a chilled half-bottle of Moët to a complimentary hammam treatment, exclusively for members.

Hand-picked & visited

Anonymously reviewed by a panel of trusted tastemakers. Entry to the collection is by invitation only.

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4.9/5 on Trustpilot. B Corp Certified. Concierge-grade service from real human specialists.

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Luxury swimming pool in an Amalfi coast villa with sweeping ocean views

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The Guild began life in 2011 with two adventurous hotel lovers (James and Sarah Sterling) walking through Mayfair, wondering why the world's most atmospheric properties were so hard to find online amid a sea of corporate booking engines.

What started as a frustration evolved into a global travel club with more than a million like-minded members in 100+ countries. We separated signal from noise. Entry to our collection is by invitation only, and every hotel is visited by our team and anonymously reviewed by a diverse bunch of trusted tastemakers—from authors to architects.

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El Fenn

Tablet Hotels Mr & Mrs Smith + 5 MICHELIN Key

Price per night from $603.30

If you haven't entered any dates, the rate shown represents the cheapest double room available in the next 60 days. Prices converted from MAD 5,581.25 using today's exchange rate.

Traditional riad with an artist's touch

On the cusp of medina and souk

Smith hand-picked

The Carrara marble pool in the open-air courtyard, surrounded by daybeds.

Ornate entrance to the Tangier Suite featuring hand-carved cedar doors.

A signature clawfoot copper bathtub in one of the luxury garden suites.

13m rooftop pool with Berber-tented sitting area and views of the Atlas Mountains.

Detail: Antique lanterns and Moroccan art in the main library.

A quiet garden terrace where breakfast is served under the citrus trees.

The Anonymous Review

by Caroline Lewis, Guild Editor

A mixture of jazz and pagan ritual music blared out of the speakers of the taxi taking us on the ten-minute drive from Marrakech airport to El Fenn. Splashes of cherry red and pomegranate pink beamed at us as we walked down a dark corridor, guided by a doorman in a sharp jade djellaba. "This is art at its best?" my companion exclaimed as we rounded the corner into the first of many sprawling courtyards.

It takes more than a few decorative lanterns to earn a riad widespread acclaim as Marrakech's most stylish, but El Fenn has achieved this unofficial title by restoring the 19th-century's wrought iron and filigree plasterwork, and adding alluring modern touches—graphic prints and a smattering of avant-garde artwork from the owners' private collection. I managed to bang my head on a particularly low-slung brass lantern while admiring a Francis Bacon original, a minor indignity forgiven the moment a chilled glass of hibiscus tea was pressed into my hand.

As we settled into our room—a cavernous suite where the walls are finished in smooth, emerald-green tadelakt—the call to prayer echoed from the nearby Koutoubia Mosque. The sheer scale of the place is disorienting in the best way; it feels less like a hotel and more like the private palace of a particularly bohemian eccentric who just happens to have impeccable taste and a staff that anticipates your every whim before you've even thought it.

Need to Know

The Basics

Rooms 42 rooms (including 10 suites)
Check-in/out 4pm / Noon
Late Check-out Subject to availability
Payment No cash, cards only

At the Hotel

Spa and hammam, two heated marble swimming pools, treatment rooms, massive roof terrace with dining area, hanging garden, sun deck, library, boutique, and yoga mats. In-room: hand-stitched Egyptian-cotton linen, leather babouches, and original artwork.

Our Favourite Rooms

The Pool Suite (Room 6)

A split-level rock-star retreat with its own 600-foot private terrace and unheated plunge pool.

Room 11

Dramatic scarlet headboard and white marble fireplace.

Children

Cots are free for under-4s. Extra beds (€100-€150) can be added to extra-large rooms and family suites only.

Wellness

Try the Saharan-sand scrub or the signature rose-marjoram-eucalyptus hammam treatment. Personal training available on the roof.

Packing Tips

"Bring a sketchbook so you're ready when inspiration strikes."

The Kitchen & Bar

El Fenn Rooftop Restaurant

Serving an inventive 'new-wave' Moroccan menu. Breakfast is a lavish spread of home-made jams, Atlas trout with scrambled eggs, and traditional beghrir pancakes.

Signature Dish

Moroccan-spiced cockerel with forest mushrooms.

Top Table

Opt for the end table on the roof with a view of the Koutoubia.

The Rooftop Bar

Hibiscus ginger martinis or Marrakech negronis, served four ways: tall, short, tropical or shot. Open until 11pm.

Dress Code As though you're at home

Room Service 24-hour menu

Getting There

Derb Moulay Abdullah Ben Hezzian, 2, Marrakesh 40000, Morocco

Planes

British Airways and EasyJet fly into Marrakech Menara (RAK). Transfers can be arranged for MAD 660 each way.

Trains

ONCF runs services from Casablanca and Tangier. Look for TCR (Train Climatisé Rapide) for A/C.

Worth getting out of bed for

Book yoga lessons (MAD 700/hour) or soak in the rooftop pool before wandering to Le Jardin Majorelle, Yves Saint Laurent's restored cobalt-blue garden. Have lunch at Nomad in the Medina for their melon gazpacho, then shop at El Fenn's in-house boutique for tasselled babouches.

Owned by Simo Azzouz

"French-Moroccan entrepreneur Simo Azzouz restored this 19th-century palace to celebrate the raw beauty of Marrakech. His team is always happy to give recommendations for hidden souk stalls or arrange private dinner on a secret corner of the terrace to make your trip unforgettable."

The Guild Award Winner Verified Operator

Home Truths

This property is spread over three floors with no internal elevator; those with mobility issues should request ground-floor suites.
Being in the heart of the medina, the call to prayer from nearby mosques is audible from 5am. Earplugs are provided but the atmosphere is part of the charm.
El Fenn has its own resident cats and tortoises; it is not suitable for those with severe pet allergies.

Policies & Security

Cancellation

Relaxed: full refund up to 14 days before check-in. Not eligible for a refund once your check-in date is under 14 days away.

Security Deposit

This host requires a security deposit of $1,000 on a credit card prior to check-in, returned once we confirm no damage occurred.

Book your stay

Dates

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Guests

2 adults

The Guild Extra

Bottle of Moroccan wine on arrival. Stay 3 nights and get a pair of Babouche slippers and macarons.

Guest Reviews

4.9 / 5 · 142 reviews

"The house was dreamy. Exceptional quality of service: staff is extremely attentive and smiling. Excellent breakfast and lunch with Mediterranean influences."

— Mark Fedeli, Sept 2024 (Pool Suite)

"Great spot, tasteful decor, a splendid continental breakfast. Rooms are NYC-tight but comfy. Incredible rooftop view."

— Sarah L., Aug 2024 (Room 11)

Maison Brummell Majorelle

from $480/nt · Modernist sandcastle in tadelakt

Riad Yasmine

from $310/nt · Whitewashed simplicity

Marrakech

Words by

Smith editor Caroline Lewis

If you ask anyone about Marrakech, they’ll talk about the sensory overload of the Jemaa el-Fnaa, but this is a city much more about the nuance of design than the noise of the market. For all of its ancient tadelakt and dusty alleyways, Marrakech today is intensely forward-thinking, a place where traditional craftsmanship meets an almost avant-garde obsession with modernism. It’s my default weekend escape—not for the ‘exoticism’ (a tired cliché if ever there was one), but for the way it forces you to look closer.

My first trip in 2011 was defined by getting hopelessly lost in the Medina’s serpentine maze; now, I come to find the quiet courtyards that the guides miss. We’re setting the agenda for a city that has evolved far beyond the hippie-trail stoner-chic of the seventies into something far more sophisticated. Here is how to spend 48 hours in the Red City, without the pretentious faff.

Where to Stay

El Fenn Medina

If you want to be in the historical heart, this is your go-to. Vanessa Branson’s labyrinthine riad features five inner courtyards, four pools, and an art collection that reads like a Tate Modern catalog.

From $603/nt Book now

Maison Brummell Guéliz

A Moroccan-modernist sandcastle of tadelakt and brass. Located right next to the Majorelle Garden, it’s for those who prefer clean lines and architectural silence over Medina bustle.

From $480/nt Book now

Riad Yasmine Kaat Benahid

For a more intimate, boutique feel, this seven-room riad offers whitewashed simplicity and a plunge pool that has launched a thousand Instagram posts, but stays soulful.

From $310/nt Book now